Search engines are tightening up the loopholes to manipulate web site rankings. So called "doorway" pages, "black hat" tricks, etc. no longer are effective. Companies that offer "voodoo" search engine positioning or "secret" methods will tell you not to expect results for several months. Meantime, they will keep asking you for money. Paid keyword positioning, along with indexing, is the way to be seen on today's Internet, because this is the search engine's main income source. The search engines aren't interested in giving your site a "free ride".
While you're waiting for results, potential customers are doing business with someone else WHO IS NOW at the top of the search engines.
As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important prominent placement is to success of the business.
At least first page placement is vital to be effective on the Internet. Your potential customer, client or user rarely clicks beyond the third bona-fide choice they are presented with. If your site appears in searches beyond top ten, forget about being effective on the Internet.
Strong placement on the Internet is becoming an absolute necessity, even for brick and mortar based retailers and non-internet related service providers. Consumers under 40 years of age are much more likely to search the Internet first for almost anything (making the "Yellow Pages" and other directory advertising much less effective).
Over the past 6 years, we've developed the entry-level plans on this site as a starting point for individuals & small business to meaningfully promote their web site (s) on the Internet. It must work because we have clients who keep renewing; some for almost as long as we've been in business.
What can you do to move your website to the top? Click here!
